A Kiwi creative copywriter behind NZ’s iconic ‘yeah right’ billboards, engaging the prime minister in a global conspiracy, a viral PSA warning to social media copycats, a new payment plan for the afterlife, sparking news headlines around the globe, a string of awards at Cannes Lions, D&AD, The Webby’s, Spikes Asia, Axis, not to mention a handful of unwarranted ASA complaints. Now Executive Creative Director & Co-founder of Yarn.