A few days after environmental activist, Greta Thunberg, hit out at New Zealand and Prime Minister Jacinda Ardern for “not doing anything” to tackle the climate crisis, we launched an outdoor campaign in Thunberg’s hometown of Stockholm, Sweden.

This topical opportunity gave Hell Pizza a platform to highlight their 100% carbon neutral delivery service and wider sustainability plan, which we knew Greta would be a fan of.

Despite the ad initially being banned from a Swedish media company, the campaign went on to attract news headlines throughout the world, including Sweden, UK, USA, India, Poland, Vietnam, Australia and most importantly, New Zealand.