‘Buy Now, Pay Later’ schemes can be used for almost anything these days. But while this is great way to help people get what they want, it’s also adding to the financial pressures that are trapping people into spirals of debt.

And the good folk at Hell Pizza (infamous NZ pizza chain well-known for their marketing antics) were adamant that pizza shouldn’t be something worth putting yourself into debt over.

So we decided to make a stand by launching ‘AfterLife Pay’ – a simple payment scheme where customers would never have to worry about the price of their pizza… well, not in their lifetime.

News spread like wildfire across socials and in the media, with Hell Australia’s boss appearing on primetime 7NEWS, The Washington Post, India Times plus over 100 more headline news worldwide.