Driving around New Zealand, you’ll spot all kinds of oversized statues that represent the different regions. Especially giant fruit and veg in towns famous for their fresh produce.

So when Bargain Box, a proudly Kiwi-owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box and delivered it to one the nation’s most iconic statues in the ‘Carrot Capital’.

This travelling outdoor campaign became the centrepiece for NZ’s first-ever “Carrot Cook-Off” community event, hosted by top Kiwi foodie Nadia Lim. A family favourite carrot soufflé was crowned the nation’s top carrot dish and went on to feature as an exclusive Bargain Box recipe for the entire nation to sink their teeth into.

At a time when the high cost of living was placing heavy financial strain on many Kiwi families, this was a timely celebration of the humble and affordable Bargain Box staple and the hard-working communities who help keep our nation well-fed.