It’s been going on for years; the small island nation of New Zealand is constantly being left off world maps. There’s even a crazy Reddit thread dedicated to it.

So we jumped on this oddity to promote tourism of our sometimes forgotten national by igniting up a global conspiracy – featuring comedian Rhys Darby and former Prime Minister, Dame Jacinda Ardern.

Instantly labelled a “viral video” by New York Times, we clocked up more than 10 million views and received international media coverage in all of TNZ’s key markets.