NZ’s capital city, Wellington, was getting some stick about their proposed new “Wellywood” sign (”it’s just a rip off!” the locals cried), so they threw it out to the public to try sort out. Our sketch of an idea referencing they city’s atrocious winds went through an intensive nationwide vote and came out on top.
So they stuck to their word and built what is now an iconic New Zealand sign situated in full view on Wellington’s Miramar Peninsula.
Agency: Saatchi & Saatchi, NZ
Creatives: Matt Sellars & Ray McKay
Agency: Saatchi & Saatchi, NZ
Creatives: Matt Sellars & Ray McKay
