For some people chilies are like kryptonite, turning even the toughest of us to tears. So to launch Wendy’s new burger, made with the world’s hottest ‘ghost chili’, we set out to prove just how hot it is by testing it out on a bunch of staunch bikies.
In just a few weeks, our social video and supporting TVC quickly became Wendy’s NZ’s most-watched videos ever, and the new burger became a red hot favourite on the menu helping bring even the sales targets to tears.
