MATT SELLARS 

SPECIALISED THINKER OF THINGS.HOME | MY STORY (TBC) | FAVES (TBC) | CHAT | ︎

It’s a scientific fact that bacon has addictive properties. (Damn you, bacon!) So to launch Wendy’s most bacon-y Baconator range yet, we thought it was only responsible to invite some of Wendy’s most-obsessed bacon fan to bacon rehab. Which they thought was a taste test.
Content captured from this social experiment formed an awkwardly, funny series of videos that played out on Facebook, Instagram, Snapchat and Youtube, along with some impressive looking numbers:
23%
Above sales targets, 5.2 Million impressions, 72% Snapchat audience reached, 50% Increase in brand consideration.

I am currently Creative Director at Augusto, New Zealand.
If you want to chat about stuff, gimme a bell on 021 270 1422 or email me at sellars.matt@gmail.com