It’s a scientific fact that bacon has addictive properties. (Damn you, bacon!) So to launch Wendy’s most bacon-y Baconator range yet, we thought it was only responsible to invite some of Wendy’s most-obsessed bacon fan to bacon rehab.
Which they thought was a taste test.
Content captured from this social experiment formed an awkwardly, funny series of videos that played out on Facebook, Instagram, Snapchat and Youtube, along with some impressive looking numbers:
23% Above sales targets, 5.2 Million impressions, 72% Snapchat audience reached, 50% Increase in brand consideration.
23% Above sales targets, 5.2 Million impressions, 72% Snapchat audience reached, 50% Increase in brand consideration.