Here’s an idea that was hanging around in the bottom drawer, which finally saw the light of day thanks to Weet-Bix.

For a young kid growing up in a rugby-mad nation like New Zealand, dreams don’t get any better than this.

#5 Most Popular Ad in New Zealand 2014 (Youtube)

Special note to the creatives who helped bring this idea to life - Anne Boothroyd, Nicole Sykes, Emily Drake & Sarah Litwin-Schmid. 

Agency: Saatchi & Saatchi NZ