Tui beer’s ‘Yeah Right’ billboards were an instituiton to New Zealand advertising. For over a decade they made people laugh, complain and regularly feature on the news with their timely commentery on topical discussions. Well, that was until Heineken bought Tui and put and end to them.
From the thousands, if not millions, that I wrote during my years at Saatchi & Saatchi, Auckland, I managed to get a few cheeky ones up that caused a bit of a stir.
