MATT SELLARS 

SPECIALISED THINKER OF THINGS.
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The 34th America’s Cup saw the yachts transform into the most extreme, cantilevering foils the world had ever seen. So to help rally the nation to get onboard and support Team NZ, we asked everyoen to lean with us - literally.
This integrated campaign began with a TV commercial and nationwide roadshow, but soon became a ‘thing’ that everyone joined in on – from fans to media – as the Kiwis went race for race in the finals, coming so, so close. (But let’s not go into that.)

I am currently Creative Director at Augusto, New Zealand.
If you want to chat about stuff, gimme a bell on 021 270 1422 or email me at sellars.matt@gmail.com