Tourism New Zealand came to us with a problem. Actually, a travesty. Our country was being left off world maps. For real! A Reddit thread had what felt like a million examples. So we jumped on this oddity to create a campaign that questioned the motive for removing NZ off the map, featuring comedian, Rhys Darby, and our newly-elected Prime Minister, Jacinda Ardern.
Instantly labelled a “viral video” by the New York Times, we clocked up more than 10 million views and received international media coverage in all of Tourism NZ’s key markets. In fact, it attracted so much attention that there was an overwhelming appetite for more. So 6 months later, we followed up with a sequel that put this conspiracy to bed with the launch of a new world map!