Most New Zealanders only know how to speak a handful of words in te reo Māori. So to help motivate everyone to sharpen up their te reo during Māori Language Week 2019, we attempted to teach a cockatoo more te reo Māori than the average New Zealander.
Tourism New Zealand came to us with a problem. Actually, a travesty. Our country was being left off world maps. For real! A Reddit thread had what felt like a million examples.
So we jumped on this oddity to create a campaign that questioned the motive for removing NZ off the map, featuring comedian, Rhys Darby, and our newly-elected Prime Minister, Jacinda Ardern.
Instantly labelled a “viral video” by the New York Times, we clocked up more than 10 million views and received international media coverage in all of Tourism NZ’s key markets. In fact, it attracted so much attention that there was an overwhelming appetite for more. So 6 months later, we followed up with a sequel that put this conspiracy to bed with the launch of a new world map!
Instantly labelled a “viral video” by the New York Times, we clocked up more than 10 million views and received international media coverage in all of Tourism NZ’s key markets. In fact, it attracted so much attention that there was an overwhelming appetite for more. So 6 months later, we followed up with a sequel that put this conspiracy to bed with the launch of a new world map!
Agency/Production: Augusto
Creative Directors: Matt Sellars & Rich Robson
Directors: James Anderson, Michelle Walshe
Awards:
SILVER - AXIS Awards 2019
BRONZE x4 - AXIS Awards 2019
SHORTLIST - Cannes, D&AD
Creative Directors: Matt Sellars & Rich Robson
Directors: James Anderson, Michelle Walshe
Awards:
SILVER - AXIS Awards 2019
BRONZE x4 - AXIS Awards 2019
SHORTLIST - Cannes, D&AD
The All Blacks are the jewel in the crown for Adidas Rugby, but this has meant their brand has always felt disparate and one-sided. It was time to unify their rugby marketing across all their international markets with a new global positioning campaign. Bring in ‘Next is Everything’ - a shared
mentality by players far and wide that attempts to shed rugby’s traditional focus on the past. Launching with a 60” hero spot, the campaign continues with an ongoing series of social videos and imagery imagining what’s next for the most influential players in the game.
It’s a scientific fact that bacon has addictive properties. (Damn you, bacon!) So to launch Wendy’s most bacon-y Baconator range yet, we thought it was only responsible to invite some of Wendy’s most-obsessed bacon fan to bacon rehab.
Which they thought was a taste test.
Content captured from this social experiment formed an awkwardly, funny series of videos that played out on Facebook, Instagram, Snapchat and Youtube, along with some impressive looking numbers:
23% Above sales targets, 5.2 Million impressions, 72% Snapchat audience reached, 50% Increase in brand consideration.
23% Above sales targets, 5.2 Million impressions, 72% Snapchat audience reached, 50% Increase in brand consideration.
For some people chilies are like kryptonite, turning even the toughest of us to tears. So to launch Wendy’s new burger, made with the world’s hottest ‘ghost chili’, we set out to prove just how hot it is by testing it out on a bunch of staunch bikies.
In just a few weeks, our social video and supporting TVC quickly became Wendy’s NZ’s most-watched videos ever, and the new burger became a red hot favourite on the menu helping bring even the sales targets to tears.
