Seven weeks out from the 2017 New Zealand General Election, the leader of the Labour Party stepped down due to poor polling (the lowest in 20 years!), making way for the lovely Jacinda Ardern. That’s when we got the call. After some quick thinking and guns blazing, we helped launch an entire new campaign that aimed to capture the moment and turn this
unexpected opportunity into a positive change. Which it did, with polls instantly rising by 13%, Labour trending on social media right through to Election Day, and voter turn-out up by more than 10%, eventually forming a NZ Labour led government. Go Jacs!