MATT SELLARS 

SPECIALISED THINKER OF THINGS.HOME | MY STORY (TBC) | FAVES (TBC) | CHAT | ︎

The All Blacks are the jewel in the crown for Adidas Rugby, but this has meant their brand has always felt disparate and one-sided. It was time to unify their rugby marketing across all their international markets with a new global positioning campaign. Bring in ‘Next is Everything’ - a shared
mentality by players far and wide that attempts to shed rugby’s traditional focus on the past. Launching with a 60” hero spot, the campaign continues with an ongoing series of social videos and imagery imagining what’s next for the most influential players in the game.

I am currently Creative Director at Augusto, New Zealand.
If you want to chat about stuff, gimme a bell on 021 270 1422 or email me at sellars.matt@gmail.com