For the 2017 British & Irish Lions tour to New Zealand, Adidas wanted to build anticipation with a campaign that unified its Kiwi teams. So we dramatised our nation’s attacking style of play and showed kiwi fans what the Lions are in for when we rally together. Non-stop, in your face rugby.
Leading with a 60-second video, our campaign helped prepare the nation for the Lions onslaught with social video content throughout the tournament, clocking up over
875,000 views, right through to a full point-of-sale takeover at adidas retail stores.
