MATT SELLARS 

SPECIALISED THINKER OF THINGS.
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Facebook campaigns are everywhere now. But back in 2014, this was pretty progressive. Especially for a bank. Financial Brand even called it “one of the most innovative ideas to come out of the social space.” 

What we did – We let the nation lower a special home loan rate using a simple ‘like’. The more ‘likes’ the rate got throughout the day, the lower it went. Simple as that.

We then promoted the campaign outside of Facebook by connecting real-time data to live TVCs, online and outdoor digital ads.
And the response was nothing short of ridiculous.

26,382 Home loan leads
$167 Million New home lending
Plus a bunch of local & international awards

GOLD
– AXIS, NZDM, AMES, WARC Awards

SILVER – Effies, NZDM, AMES x3,  
BRONZE – Effies x2, AMES
IN BOOK - Campaign Brief ‘The Work’

I am currently Creative Director at Augusto, New Zealand.
If you want to chat about stuff, gimme a bell on 021 270 1422 or email me at sellars.matt@gmail.com