Facebook campaigns are everywhere now. But back in 2014, this was pretty progressive. Especially for a bank.
Financial Brand even called it “one of the most innovative ideas to come out of the social space.”
What we did – We let the nation lower a special home loan rate using a simple ‘like’. The more ‘likes’ the rate got throughout the day, the lower it went. Simple as that.
We then promoted the campaign outside of Facebook by connecting real-time data to live TVCs, online and outdoor digital ads.
What we did – We let the nation lower a special home loan rate using a simple ‘like’. The more ‘likes’ the rate got throughout the day, the lower it went. Simple as that.
We then promoted the campaign outside of Facebook by connecting real-time data to live TVCs, online and outdoor digital ads.
And the response was nothing short of ridiculous.
26,382 Home loan leads
$167 Million New home lending
Plus a bunch of local & international awards
GOLD – AXIS, NZDM, AMES, WARC Awards
SILVER – Effies, NZDM, AMES x3,
BRONZE – Effies x2, AMES
IN BOOK - Campaign Brief ‘The Work’
26,382 Home loan leads
$167 Million New home lending
Plus a bunch of local & international awards
GOLD – AXIS, NZDM, AMES, WARC Awards
SILVER – Effies, NZDM, AMES x3,
BRONZE – Effies x2, AMES
IN BOOK - Campaign Brief ‘The Work’
